Charlotte Alford is a social media specialist, entrepreneur, and former automotive industry expert based out of the Phoenix metro area.

As the owner of Local & Social, she and her team help companies reach their goals by increasing brand awareness, generating new sales, and fostering relationships with clients — so business owners can have time to enjoy their success and focus on their specialties!

Hi, I’m Charlotte! Nice to meet you.

I founded Local & Social in the sunny state of Arizona in April 2021.

After working for almost seven years in the automotive industry, I learned how crucial it is to have a strong social media presence, especially when working in a business that has not always had a positive connotation.

Being able to reach out to the community, connect with current and potential clients, and, ultimately, to come from a place of service on a platform that so many people share, proved to be a huge benefit — and an incredibly profitable tool — for me.

I know without a doubt that having a professional presence on social media was the key to my success and repeat-referral business in an incredibly cutthroat industry.

Switching things up

After years in the field, and after having been hand-picked for the company by the owner himself — I decided to leave behind a thriving career to follow my entrepreneurial spirit to start up a social media management & marketing company.

Why, you may ask? And isn’t it pretty much crazy to leave a solid job while still at the tail end of a pandemic? I can’t argue with you there.

However, after my unique approach was used as an example for others in the industry — a field that was still using outdated means of lead generation and conversion — I realized my approach to social media offered a clear path to a career.

I enjoyed helping others build their profiles and teaching them how to organically grow their engagement and create content that was compelling.

Content, you see, has long been my family’s lifeblood.

The content connection

For more than two decades, my mom has worked in the media industry, providing consumer-focused information and expertise to companies like USA Today, Toys R Us, Kimberly-Clark, the company with the big mouse mascot, and others.

Along the way, she also happened to launch one of the most successful websites for women…SheKnows.com! To say I am proud of her is a gross understatement. I have naturally always been motivated to write and create because of her.

My father is also a creative entrepreneur who has had two distinct careers — first as an ’80s British rock drummer, and now as a high-end architectural designer.

Using the lessons they taught me, combined with my own experiences in several industries, I realized I had a clear goal: I wanted to be in a profession where I could help others thrive and scale their business goals in the way I had with my own.

So… here I am!

How we can make social media work for you

Head on over to my ‘Contact’ page anytime if you want to drop me a line. I would love to get a call or video call scheduled to determine what your company needs, and how we can work to get there — together.

I’m here to assist you with reaching your goals — increasing brand awareness, generating new business, fostering relationships with clients — so you can enjoy everything that your success brings.

Thanks for your time, and I hope we will talk soon!

Charlotte Alford – Owner, Local & Social