About

Beyond running the agency, I’m mom to two daughters — Hattie and Braydee — and wife to Cole, a professional in the western industry. We share our home with three dachshunds (Bloomer, Winnie, and Caddy), two rope horses (Penny and Dollar), and a herd of Corriente roping steers.

I’m rarely without an iced coffee or a good nonfiction audiobook, and the little island of Kauai has had my heart ever since Cole and I eloped there in the summer of 2023.

Before Local & Social, I spent nearly seven years in the automotive industry — a field that taught me just how much trust and genuine connection matter in earning someone’s business. By the time I left, I’d sold about $60 million in high-ticket product, and that experience shaped how I still approach marketing today: lead with trust, not a pitch.

I wanted to help other business owners build that same kind of trust online — growing engagement organically and creating content that actually connects. 

Content, in a lot of ways, runs in my family: my mother built a career in media over two decades, including founding and launching SheKnows.com, and my father found his own creative path first as a musician, then as an architectural designer. Between the two of them, I learned early that creativity and connection go hand in hand — and that’s the throughline behind everything we do at Local & Social.

Reach out anytime — I’d love to talk through what your brand needs and how we can get there together.

Charlotte Alford — Owner, Local & Social