Services - Local & Social

Local & Social offers services that extend far beyond the social media world — even though that's where we started.

Our work spans from helping the solopreneur just launching their first business build a social presence from scratch, to helping established companies scale toward their next level of growth — all through considered social media strategy, marketing, and advertising.

Contact us today to schedule a call or video chat, and we’ll map out exactly what your company needs to reach its short- and long-term goals.

Our services include, but aren't limited to, the following:

BRAND STRATEGY

Before any content goes out, we take the time to understand where your brand actually stands — and where it’s capable of going. That starts with real market research and competitive analysis, a full audit of your existing social presence, website, and overall online appearance, and ongoing strategy check-ins to make sure your plan evolves as your business does.

SOCIAL MEDIA MANAGEMENT

Your presence should feel consistent and cared for across every platform your customers actually use — not just the one or two that are easiest to manage. We build out and manage your social media pages across Facebook, Instagram, TikTok, and LinkedIn, optimize your bios so they’re working as hard as the rest of your profile, and create short-form Reels and TikTok videos designed to actually get watched.

Engagement goes beyond your own page, too — we show up in niche and local or regional groups where your audience already gathers, building genuine interactions rather than just posting and hoping.

We also handle event creation, promotion, and full event management from start to finish, plus timely deal promotion when the moment calls for it.

CONTENT CREATION

Great content is what makes everything else work — because none of the strategy or advertising means much if nothing you post is worth stopping the scroll for. We capture original photography and videography, offer graphic design, and build out full brand guidelines and custom art that keep your visual identity consistent everywhere it shows up.

We also build and send email campaigns — including automated email sequences that nurture leads and customers without you lifting a finger — and handle readability improvements across your content: breaking up dense text, simplifying language, and formatting posts and pages so they’re easy to take in at a glance. We can work with a variety of assets to best represent your brand.

WEBSITE DESIGN

Your website is often the first real impression a potential customer gets — and it should hold up to the same standard as everything else we build for you. Whether you need a full custom build, a redesign of an existing site, or a simple single-page “brochure” website to establish a presence while you’re just getting started, we build sites that scale with your business.

We also audit existing sites for what’s working (and what isn’t), build out dedicated landing pages for campaigns and promotions, and handle ongoing hosting and maintenance so your site stays fast, secure, and current.

ADVERTISING & REPUTATION

Great content deserves an audience — and a strong reputation is what turns that audience into customers. We build ad campaigns around a structured funnel, optimizing for the conversions that actually matter to your business. That includes traffic and awareness campaigns where they make real sense — especially for retargeting, where staying in front of someone who’s already shown interest is often more valuable than reaching someone brand new.

We manage campaigns across Facebook, Instagram, and TikTok, with LinkedIn ads available for the right business, and keep you in the loop throughout every campaign — what’s working, what’s being adjusted, and why.

On the reputation side, we monitor your presence across Google Business Profile, Yelp, the BBB, and any review platforms unique to your industry, respond to your inbox on your behalf, and work alongside your team to resolve reviews thoughtfully — because how a business responds often matters more than the review itself.

CONSULTING

Not sure where to begin, or ready to take things further? We’ll help you map out a clear plan — one built entirely around what your business actually needs. Prefer a lighter touch? By-the-hour consultations are also available if you just need guidance on a specific project or question, without committing to an ongoing plan.

Schedule a call today to talk through your short- and long-term goals, and how Local & Social can help you get there.

LET'S GET STARTED

Ready to see what a considered brand looks like?